Subscription Based Ecommerce Models in Korea

(This post was also posted on

Just as subscription-based curated ecommerce models such as Birchbox and Beachmint gain a lot of traction in the US, similar services start to be seen in Korea. There are currently only three noticeable players in the market but expect to see a lot of new entrants in the very near future, and will go beyond beauty and fashion products.


1. Glossybox Korea

Glossybox Korea Homepage

Glossybox, a clone of Birchbox, has entered Korean market in June 2011

– Rocket Internet Korea, an affiliate of Rocket Internet GmbH which owns Glossybox, set up Glossybox Korea. Rocket Internet which sold Citydeal to Groupon also developed Groupon’s international business including Groupon Korea  

– Monthly subscription fee: KRW 16,500 (VAT included) 


2. Shoedazzle Korea

CJ O Shopping introduced Shoedazzle to Korean market in September, 2011

– Inyoung Seo, famous singer and shoes affectionado, acts as main celebrity stylist

– Shoes are priced at KRW49,900 per pair


3. Perche

– Liberty Group Inc, an affiliate of Ticketmonster (which was recently acquired by LivingSocial), launched Shoedazzle-like service in October 2011.

– Prices are set the same as Shoedazzle


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