[Subscription Based Business Model] Birchbox

One of the companies that I am keeping my eye on these days is Birchbox. The company, co-founded by Harvard Business School classmates (Hayley Barna and Katia Beauchamp) in 2010, is one of the forerunners in the subscription-based ecommerce websites. Birchbox charges subscribers $10 a month and sends 4-5 beauty samples every month, selected carefully by beauty professionals based on the subscriber’s profiles. Subscription based ecommerce model is spreading really fast in different categories right now (books, apparel, shoes, and many more) and we should definitely pay attention.

Recent Business Insider Coverage

– 11/22/2011 Watch: How Birchbox Is Taking Over The Beauty Industry And Changing The Way You Shop

Recent Techcrunch Coverage

10/10/2011 (Founder Stories) Birchbox: On The Second Wave Of Ecommerce

10/9/2011 (Founder Stories) Birchbox: Helping People “Find What They Didn’t Know They Wanted”

10/8/2011 (Founder Stories) Birchbox: Selling Subsriptions To Surprise Beauty Samples For $10 A Month

Recent Mashable Coverage

8/16/2011 Beauty Delivered: How Birchbox Is Disrupting the Cosmetics Industry

If you want to know more companies that now offer subscription based, box-type, curated products in various product categories, please refer to the following.

1. http://www.makeuptalk.com/a/subscriptions-and-sampling-programs

2. http://socialcommercetoday.com/boxing-up-social-commerce-new-hot-trend/

3. http://mashable.com/2011/12/01/online-subscription-services/ (Updated on 12/1/2011)

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