One of the companies that I am keeping my eye on these days is Birchbox. The company, co-founded by Harvard Business School classmates (Hayley Barna and Katia Beauchamp) in 2010, is one of the forerunners in the subscription-based ecommerce websites. Birchbox charges subscribers $10 a month and sends 4-5 beauty samples every month, selected carefully by beauty professionals based on the subscriber’s profiles. Subscription based ecommerce model is spreading really fast in different categories right now (books, apparel, shoes, and many more) and we should definitely pay attention.
Recent Business Insider Coverage
Recent Techcrunch Coverage
Recent Mashable Coverage
If you want to know more companies that now offer subscription based, box-type, curated products in various product categories, please refer to the following.
3. http://mashable.com/2011/12/01/online-subscription-services/ (Updated on 12/1/2011)